Leaping Bunny Program

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With access to more information than ever before, consumers have become increasingly aware of the horrific practices of animal testing that are prevalent in the cosmetics industry. Armed with this information, consumers are specifically looking for products that are free from animal cruelty.

Responding to this increasing demand from consumers, responsible producers are ensuring that the cosmetics they produce are free from animal testing. However, this has also led to the increase in the claims made by producers – “Not tested on animals”, “Cruelty free”, “People tested” – the wordings of these claims often mislead and confuse consumers into thinking that the products that they are buying are in no way tested on animals. For example, the claim “No animal testing” may indicate that the final product has not been tested on animals. However, this does not give any assurance regarding the animal testing of ingredients. Also, this does not give any assurance regarding the company’s policy on the use of contracted third party testing.

Given the strong opposition to animal testing among sensitive consumers, and the increasing number of inaccurate claims by cosmetics producers, animal protection groups have recognised the need for a set of standards that will indicate a legitimate claim regarding animal testing policies. To address this need, the Leaping Bunny Program was started by the Coalition for Consumer Information on Cosmetics (CCIC)


Did You Know?

  • Over three million animals are used for experiments in the UK every year. As a result an animal dies in a laboratory somewhere in the UK every 12 seconds.
  • The mascara you use can cause blindness to the animals during the process of testing? Animal testing in the cosmetic industry has been used for thousands of years but today, due to the efforts of animal activist groups; alternative measures are being developed for the same, without the use of animals.
  • The European Union has passed a law outlawing the sale of cosmetic products that have been tested on animals, regardless of whether or not they have been produced in the EU.Starting in 2009, the majority of the tests conducted on animals to ensure the safety of cosmetic products -- ranging from deodorant to hand cream and lip sticks -- will be outlawed, with companies forced to use the alternative methods.
  • The Leaping Bunny logo is a symbol that represents one of the toughest non-animal testing standards. If you are looking for cosmetics that are not tested on animals, looking for the Leaping Bunny logo is a wise thing to do.

About the CCIC

The Coalition for Consumer Information on Cosmetics (CCIC) is non profit organisation that began in 1996 in the USA. The organisation was formed by several animal protection groups banded together to address the issue of misleading claims regarding animal testing. The animal protection groups that form a part of the CCIC include the American Anti-Vivisection Society,the American Humane Association,the Doris Day Animal League,The Humane Society of the United States,the New England Anti-Vivisection Society,and Beauty Without Cruelty.

The CCIC has set up the Corporate Standard of Compassion for Animals also called the Leaping Bunny Standard for cosmetics and household products. This is a voluntary pledge that cosmetic and personal care companies, and household products companies undertake to clear animal testing from all stages of product development. The ingredient suppliers of the company must also make the same pledge. In this way, through yearly independent audits, Leaping Bunny companies can ensure that their products are 100% free of animal testing.

The Leaping Bunny Standard

Essentially, the standard regulates that:

  • The company will not undertake any form of animal testing on the ingredients, formulations or the finished product.
  • The company shall not purchase any ingredient, formulation or product from its supplier that conducted, commissioned or was a party to animal testing after a fixed cut-off date. If any ingredient, formulation or product does not meet the criteria, it must be replaced or removed from the product range.
  • The company must implement a supplier monitoring system
  • Distributors of finished cosmetics and household products must ensure that the manufacturers and their ingredient suppliers are in compliance with the standard
  • The company must recommit to the standard on a annual basis
  • The company’s supplier monitoring system may be subject to an independent audit

For the complete standard, please see Corporate Standard of Compassion for Animals.

International Support for the Standard

The Standard has received international support from organisations across the world. The Standard is accepted in the EU as an equivalent to the EU’s Humane Cosmetics Standard. For a complete list of organisations that endorse the Leaping Bunny Program, please see International organisations endorsing Leaping Bunny.

The CCIC is also supported by international partners – the Animal Alliance of Canada and the European Coalition to End Animal Experiments.

Product Categories

The standard applies to cosmetic and household products and currently includes aromatherapy products, baby care, car care, and carpet cleaner, cosmetic, lubricants, and animal grooming care, dish detergent, floor cleaner, and hair care, shaving products, skin care and soap.

For a complete list of products and companies that are part of the Leaping Bunny Program, please see Leaping Bunny Shopping Guide

Leaping Bunny Logo
It is important for consumers to know that there is no fee for companies to apply and be approved as part of the Leaping Bunny Program as long as they pledge adherence to the Standard. This is entirely a voluntary program that shows the commitment of the company against animal testing. Many companies that are part of the Leaping Bunny Program pay a fee to use the Leaping Bunny Logo as a marketing tool, but this is optional only – not all companies that adhere to the standard display the logo. For a complete list of companies that are part of the program (whether or not they display the logo on their products) please refer to the Leaping Bunny Shopping Guide.

The Leaping Bunny Logo is recognised in the United States, Canada, U.K and much of the European Union.

See Also


  • About Leaping Bunny
  • Leaping Bunny Label
  • Guide to Animal Testing Claims