Fairness Cream

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Scientists say that skin color is determined by the amount and type of melanin, the pigment in the skin. They tell you that whether you are fair or dark is dependent more on genetic rather than environmental causes.

Yet, people all over the world are preoccupied with the color of their skins. Fair skinned people in subtropical regions spend lots of time and energy getting tanned -- while darker skinned people in the tropics covet milky fair skin.

If you look at the last five hundred years of human history, humans have constantly labeled and stereotyped each other on the basis of skin color. Be it racism, slavery or the Asian preoccupation with `fair' brides -- people have established a hierarchical color terminology in which darker skin is seen as being of lowest social value, and lighter skin of highest.

Men in Asia are not unaffected by the fairness phenomenon. Once considered sissy, the preoccupation with skin tone has now come out of the closet with fairness cream specifically for men being introduced in the market. The cream is specially popular amongst metrosexuals.

Why should I be aware of this?

A fairness cream that has side effects can further damage your skin and remove the possibility of enhancing your skin tone.

Time and again it has been proved in scientific journals that fairness creams do not make one fair. Here is what they can do --

  • They may help maintain status quo
  • They may contain sunscreen which controls tanning
  • They may contain hydroquinone, a chemical that has a bleaching effect.
  • However, fairness creams may also contain chemicals that can be harmful. Before you use, it is better to check out what are the [[ingredients of fairness cream]
  • They may leave your skin permanently discoloured.
  • Some that contain hydroquinone may leave blue black patches on your skin

How does this affect me?

  • Most fairness creams contain a bleaching agent. Medical experts opine that if the bleaching percentage is between 3- 4 %, it is acceptable as per side effects are concerned. But most of them do not mention the per centage of the chemicals on the packets. Long-term use of these creams may cause cancer, kidney problem, irritation and disfigure the skin.
  • All these creams give some temporary results. So that people use it regularly.
  • Even creams branded as ayurvedic also contain chemical and harmful alloy of metals.
  • In a test at the Prince of Wales Hospital in Honk Kong on 36 fairness cream brands made all over the world, it was found that eight of them made in China and Taiwan had more mercury contents than prescribed by the U.S. Food and Drug Administration.
  • Most creams contain harmful ingredients that can result in side effects ranging from irritation, allergies to sun sensitivity. It may be advisable to test out a fairness cream by using it first on a small portion of your skin to find out your sensitivity to the ingredients.

All about fairness creams

Fairness is considered equal to attractiveness.

  • People use fairness creams to improve their complexion, irrespective of whether they have dark or fair complexion.
  • In South East Asia, not only women but men are also keen on becoming fair.

Markets for fairness creams

  • India and Sri Lanka has largest market
  • Saudi Arabia
  • Gulf
  • Africa
  • Malaysia
  • Thailand
  • Far East.
  • Bangladesh

How do fairness creams work

According to most dermatologists, achieving fairness up to 20% is possible, but not more than that. The fairness creams block sun rays and prevent secretion of Melanin, which gives the dark colour to the skin. So in effect fairness cream reduce tan, prevent the skin from getting darker by preventing melanin secretion; but they cannot change a person's natural skin color.

How to choose fairness creams?

Fairness Cream for Men

Asian men no longer believe that fairness is only for women. Indian men, as well as their counterparts in other Asian countries, including Korea and Japan are turning to fairness cream. According to trade analysts, men’s fairness products is valued at Rs 30 million, and constitutes 35 percent of the market.


  • Fairness creams can make you fair -- All fairness cream or skin whitening creams are effective ony if the pigment is in the epidermis. If the pigment is deeper, the product canot help or make changes. Thus, fairness cream can help remove a tan or discoloration due to some pigment in the top layer of the skin. It cannot make a dark person fair.
  • Manufacturers list al their ingredients on the product label-- This is not true. Manufacturers are not required by law to mention all the ingredients on the product label.
  • Fair skin is better than dark skin -- Medically, dark skin is believed to be less vulnerable to skin diseases than light skin. More melanin in dark skins provides protection from the sun and, in turn, disease. Light skin contains less melanin and thus less protection.
  • Ayurvedic or herbal fairness creams have no chemicals -- This is a myth. Only home remedies for fairness can be free of chemicals. All commercial products have chemical bases that give them the texture and consistency and preservatives that prevent them from going bad.
  • Herbal ingredients have no side effects -- A person can be allergic to plant based herbal ingredients also. It is advisable that they apply the cream to a small area on their hands before using them.

90 degrees

  • When a couple, with one dark-skinned and one light-skinned partner, have a child, the child will usually inherit the dark skin. This is simply because nature makes the better choice.
  • Most fairness cream manufacturers vouch for the safety of their products saying that they do not use any harmful ingredients. However, the few ingredients stated on the labels of these fairness creams cannot make a person fair, though the advertisements for these products claim that people can become several shades lighter in four to six weeks. Manufacturers do not disclose the other ingredients claiming that it their trade secret. The user has no way of verifying the manufacturers' claims.


  • Fairness Creams in South Asia
  • Especially in India/Fair Color as a Cultural Virtue
  • Fairness in a bottle

See Also